J and Friends Holdings Limited, together with its subsidiaries, provides merchant digitalization and commerce-enablement SaaS solutions to small and medium enterprises in Australia. The company offers food and beverage (F&B) solutions that enable restaurants, cafés, and other hospitality merchants to digitize core front-of-house and back-of-house workflows, including order intake, menu management, kitchen coordination, and store-level reporting while supporting omni-channel operations across dine-in, takeaway, and online ordering. It also provides retail solutions that enable merchants to manage checkouts and store operations while digitizing inventory and purchasing workflows; and payment solutions that allow merchants to accept and manage electronic payments in connection with their in-s…